Google AdsUSOnline storeAgency team
Pressure-washer equipment dealer, United States
14 Apr 2020 – 30 Jun 2024 · account total
7.54xROAS (753.87% in Google Ads)
- Ad spend
- $141K
- Conversions
- 4.05K
- Clicks
- 59.7K
- Cost / conversion
- ≈ $35
Ads portfolio · Google Ads & Meta Ads
Google and Meta Ads results, screenshots included.
14 ad accounts across the US, UK, Canada, UAE, Germany and Pakistan: online stores, lead generation and phone-call campaigns. Client names are hidden. Every figure comes from Google Ads or Meta Ads Manager, and each case opens its redacted screenshot.
Results
Case results by account
Accounts I worked on as part of an agency team carry an Agency team tag.
Google AdsCALeads & callsAgency team
Limousine and airport car service, Ontario, Canada
29 Oct 2023 – 11 Feb 2025
16.6Kconversions tracked (bookings and inquiries)
- Ad spend
- CA$102K
- Cost / conversion
- CA$6.17
- Clicks
- 66.6K
- Avg. CPC
- CA$1.53
How it was run
- Location campaigns for airport routes and towns such as Pearson, Muskoka, Niagara, Waterloo and Barrie
- Search on high-intent route keywords, plus Performance Max: CA$2.28 per conversion on PMax against CA$9.06 on Search
- Call extensions and call tracking, so phone bookings were counted
- Remarketing lists for search ads to bring back past visitors
Google AdsUSLeads & callsAgency team
Medical practice, New York
26 May 2025 – 3 Jan 2026
386phone calls from ads
- Ad spend
- $3.44K
- Cost / conversion
- $13.55
- Clicks
- 1.62K
Google AdsUAEOnline storeAgency team
Online butcher shop, Dubai
Account total up to Q1 2025
4.85xROAS (484.64% in Google Ads)
- Ad spend
- AED 36.1K
- Conversion value
- AED 175K
- Clicks
- 25.1K
How it was run
- Search and Performance Max on high-intent local searches from day one
- Got perishable food products approved in Merchant Center by fixing the feed and adding nutrition and delivery details
- Seasonal campaigns and offers for Eid, BBQ season and holidays
Meta AdsUKLeads & calls
Home-energy grant leads (ECO4 and GBIS), United Kingdom
Lead campaigns shown in the screenshot
4,709instant-form leads from 7 campaigns
- Cost / lead
- £1.11
- Spend on these campaigns
- £5,231
- Best campaign
- 3,341 leads at £0.95
- Daily budgets
- £3 – £5
How it was run
- Meta instant lead forms, so people apply without leaving the app
- Separate campaigns per grant scheme and offer, including GBIS insulation and boilers
Meta AdsUSOnline store
Specialty online store, United States
Top 8 campaigns by ROAS, mostly holiday promotions
$11.98average cost per purchase, top 8 campaigns
- Purchases
- 120
- Ad spend
- $1,438
- ROAS range
- 16.2x – 52.9x
- Best volume
- 32 purchases at $11.69
How it was run
- Promo-code campaigns timed to Black Friday, Christmas and New Year
- Small daily budgets of $5 – $30 per campaign
Google AdsUKOnline store
South Asian fashion store, United Kingdom
23 Dec 2024 – 7 Apr 2025
3.29xROAS (328.84% in Google Ads)
- Conversions
- 78
- Cost / conversion
- £9.09
- Clicks
- 4.98K
Best 5 weeks · 23 Feb – 29 Mar 2025£434 spend → £1.96K revenue · 69 conversions · 4.52x ROAS
Google AdsDEOnline storeAgency team
Gaming-gear online store, Germany
18 Apr – 7 May 2025
2.13xROAS (212.99% in Google Ads)
- Ad spend
- €944
- Conversion value
- €2.01K
- Conversions
- 14
FoundFixed
- No product feedFeed built and linked to Merchant Center
- Manual Search ads onlyShopping and Performance Max launched
- No proper trackingGTM and GA4 tracking set up
- No negative keywordsNegative lists added to cut wasted clicks
- No retargetingRetargeting for cart abandoners and visitors
Google AdsUSD
Performance Max rebuild
Q2 2024 (1 Apr – 30 Jun) against Q1 2024
259conversions in one quarter, up from 2
| Metric | Q1 2024 | Q2 2024 |
|---|---|---|
| Conversions | 2 | 259 |
| Cost / conversion | ≈ $1,282 | $12.04 |
| Clicks | ≈ 2.76K | 3.69K |
| Impressions | ≈ 29.9K | 46.9K |
Meta AdsPKOnline storeAgency team
Home appliances and electronics store, Pakistan
Account lifetime view
796purchases from the top 9 campaigns
- Cost / purchase
- Rs612 (≈ $2.19)
- Spend, top 9
- Rs487K (≈ $1.7K)
- ROAS range
- 7.5x – 40.2x
- Account spend
- Rs1.49M (≈ $5.3K)
How it was run
- Product campaigns per category: water heaters, geysers, air fryers, gaming headsets, massage chairs
- City and province splits such as Lahore, Punjab, KPK and Islamabad
- Advantage+ shopping, ABO against CBO tests, and remarketing
Meta AdsPKOnline storeAgency team
Beauty and fragrance store, Pakistan
Account lifetime view
1,600purchases from 4 sales campaigns
- Cost / purchase
- Rs494 (≈ $1.76)
- Spend
- Rs790K (≈ $2.8K)
- ROAS range
- 23.8x – 36.0x
- Chat campaign
- 4,809 chats at Rs33.72
How it was run
- Remarketing to site visitors and engagers, with lookalike audiences
- Shopping CBO campaigns for the cosmetics catalogue
- Click-to-message campaigns alongside website sales
Meta AdsPKLeads & calls
Real estate developers and housing projects, Pakistan
Two ad accounts
12,976leads from the top campaigns in two accounts
Account A
- Leads, top 8 campaigns
- 10,951
- Cost / lead
- Rs161 (≈ $0.57)
- Account spend
- Rs11.9M (≈ $42.5K)
- Impressions
- 60.5M
Account B · Jul 2021 – Aug 2024
- Leads, 9 campaigns
- 2,025
- Cost / lead
- Rs26 (≈ $0.09)
- Best campaign
- 367 leads at Rs17.49
- Campaigns run
- 115
How it was run
- Meta instant lead forms in both accounts
- Account B: one campaign per housing project on Rs300 – 500 a day, so each project's cost per lead was clear
Meta AdsPKAwareness
Brand page growth, Pakistan
About 10 months, April to January
4.32MFacebook page reach, up 415%
- New page likes
- 22,583 (+463%)
- Page visits
- 36,556 (+281%)
- Instagram reach
- 255,915 (+253%)
- Ad spend
- Rs964K (≈ $3.4K)
Audits & strategy
What I look for before spending a dollar
Account audits, landing-page reviews and launch plans written for businesses in the US and the Gulf. Some were prepared with agency teams.
USB2B softwareLinkedIn Ads
LinkedIn Ads diagnosis for a reporting-software company
Found
- Manual CPC bids of $0.20, later $5, far below the $10 – $18 usual for US C-suite audiences
- Creatives led with Xero, while most US small businesses use QuickBooks
- App logos too small to tell buyers the tool works with their software
- Competitor research on 14 tools, e.g. Tableau running 310 LinkedIn ads and Fathom 258
Action
- Audience narrowed to CEOs, COOs and managing directors
- New QuickBooks-led creative with a plain Black Friday 50% off offer
- From Clarity recordings: move the cookie banner to the bottom and put the demo form first on mobile
USIV therapyGoogle + Meta plan
Launch plan for a mobile IV therapy service in South Florida
Found
- 10 competitors reviewed across Google and Meta ads
- Keyword research, e.g. “iv vitamin therapy” at 9,900 searches a month and $1.46 – $4.93 CPC
- The website sold services through an “Add to Cart” product checkout
Action
- Budget plan: Google $1,200 – $2,250 and Meta $1,650 – $2,250 a month
- Appointment booking in place of the cart, with separate home-visit and clinic options
- Service pages rebuilt around benefits, packages, proof and guarantees
USLeather goodsStore CRO
Conversion audits for two leather-goods online stores
Found
- Competitors offered pay-later options, loyalty perks and reviews on every product
- One store told US buyers its bags ship from Toronto, which can slow the decision
Action
- Buy now, pay later (Afterpay, Klarna or Affirm) and more wallets next to PayPal
- Sticky add-to-cart bar, plus ratings on category and product pages
- Signup discount pop-up feeding Klaviyo email flows
- Product reviews added to Merchant Center for Shopping ads
USSecurity servicesLanding page CRO
Landing page plan for a New York security-monitoring company
Found
- Quotes needed several steps: a button, a second page, a form, then an email wait
- One page tried to sell every service at once
Action
- One service per landing page, each with its own Google Ads keyword group
- Phone number in the header and a quote form in the hero
- Headline framework: service, audience, authority and timeline
UAEElectronics marketplaceMeta ads audit
Meta ads audit for an electronics marketplace
Found
- Only 8 of 25 ads reviewed sent people to a working landing page
- Landing pages returning 404, and “Learn more” buttons pointing to the Facebook page
- Catalogue ads where the product in the feed did not match the ad text
- 32K Facebook followers against the main competitor’s 1.4M
Action
- Fix or pause every ad with a broken destination
- Match feed products to ad copy and use full-size product images
- Video and entertainment-led creatives in place of static Canva templates
Process
How I run an account
- 01
Tracking first
Check the Pixel and Conversions API, GA4, Tag Manager and Merchant Center before spending. If tracking is wrong, ROAS and CPA are wrong too.
- 02
Structure
Split campaigns by product, service or location. Add negative keywords and audiences so spend reaches people ready to buy.
- 03
Creative and offer tests
Test hooks, formats and offers. Keep what converts and cut the rest.
- 04
Report and scale
Plain-language reports on spend, leads and sales. Budget moves to the campaigns that are working.
How to read these numbers
- Figures are as reported by Google Ads or Meta Ads Manager for the dates shown. Open any case’s screenshot to see the source.
- ROAS is conversion value divided by ad spend. Meta reports it with the account’s attribution window, so it can run higher than revenue in a store’s own records.
- Campaigns with tiny spend and unrealistic ROAS (1,000x and above) are left out.
- Client names, account IDs and Meta campaign names are hidden to protect clients.
- Pakistani rupee amounts are converted at about Rs280 per US dollar, so USD figures are approximate.
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